“Water is ‘the big elephant in the room,’” said Joe Kava of Google in a recent Financial Times article. This is evidenced in many parts of the U.S. and the world, which are in the midst of a severe drought. On the west coast, California is in its third consecutive year of drought, having only received 20% of its average rainfall. This is affecting households, corporations, and entire industries.
This past February, one of our customers asked WeSpire to help them and their employees reduce their water use. We responded by creating the Droughtbusters project. Like all our projects, Droughtbusters contains a list of simple actions coupled with information that both raises awareness and provides actionable steps for employees to take. By breaking each project down into specific actions, what may seem like an abstract goal – in this case, conserve water – turns into a relatively easy, and fun, roadmap for long-term impactful behavior change.