Employee Engagement: Insights. Impacts. Inspirations.

Droughtbusters: The 7.7 million gallons of water that didn’t go down the drain

Posted by Holly Battelle

Jul 25, 2014 10:54:26 AM

Droughtbusters: The 7.7 million gallons of water that didn’t go down the drain

“Water is ‘the big elephant in the room,’” said Joe Kava of Google in a recent Financial Times article. This is evidenced in many parts of the U.S. and the world, which are in the midst of a severe drought. On the west coast, California is in its third consecutive year of drought, having only received 20% of its average rainfall. This is affecting households, corporations, and entire industries.

This past February, one of our customers asked WeSpire to help them and their employees reduce their water use. We responded by creating the Droughtbusters project. Like all our projects, Droughtbusters contains a list of simple actions coupled with information that both raises awareness and provides actionable steps for employees to take. By breaking each project down into specific actions, what may seem like an abstract goal – in this case, conserve water – turns into a relatively easy, and fun, roadmap for long-term impactful behavior change.

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Topics: WeSpire Labs

How to Get C-Suite Support for Employee Engagement Initiatives

Posted by Lauren Mason

Jul 22, 2014 2:13:00 PM

How to Get C-Suite Support for Employee Engagement InitiativesFor some sustainability, CSR and HR professionals, the hardest part in starting an employee engagement program at their company is getting buy-in from C-Suite executives. If the C-Suite are responsible for cultivating an innovative, productive environment for employees, why wouldn’t they be the first to jump on the idea of increasing employee engagement? This is what we explored during our webinar a few weeks ago, How to Get C-Suite Support for Employee Engagement Initiatives. Contributing to the discussion were, Jim Murren (Chairman & CEO of MGM Resorts International), Andy Savitz (author of Talent, Transformation and the Triple Bottom Line), and Susan Hunt Stevens (Founder & CEO of WeSpire).

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Topics: Industry Leader

Top 10 Summer Actions

Posted by David Taylor

Jul 15, 2014 3:37:00 PM

Top 10 Summer Actions 2014We are only a quarter of the way through the summer and, in most places, it has been uncomfortably hot. Which is why it comes as no surprise that our most popular action so far this summer is ‘Fill up your reusable travel mug.’ Start off with ice-coffee, switch to water—works like a charm.

Coming in second is ‘Wash your ‘uniform’ in cold water,’ a World Cup themed action that is synonymous with washing your clothes in cold water. Another World Cup themed action, ‘Take halftime break outside’ was the third most completed action. As an interesting side note, 80% of employees who completed ‘Wash your ‘uniform’ in cold water’ also completed ‘Take halftime break outside’. We’re wondering if there is some correlation and invite readers to share their speculations in the comment section below.

Coming in fourth place, is, ‘Wear clothes and use towels more than once before washing.’ This spike most likely comes from reuse of towels, since summer comes with a quick-dry feature.

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"Culture eats strategy for lunch."

Posted by David Taylor

Jul 9, 2014 2:53:00 PM

Culture eats strategy for lunchThat was the takeaway quote from MGM Resorts International Chairman & CEO, Jim Murren, in a recent webcast that WeSpire hosted with GreenBiz. His point: creating a culture that reflects your company values, rewards innovation, and empowers employees will do more for driving business results than any strategy plan.

Murren went on to say that although MGM has a code of conduct that every employee signs each year, the employees are not referring back to that document with the hundreds of decisions that they make every day. What really drives employee behavior, according to Murren, is the culture.

So, if you want to change employee behavior, you have to change the company culture. It’s easy to say, but not easily done.

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What if Every Company had 100% Employee Engagement?

Posted by Susan Hunt Stevens

Jun 16, 2014 1:57:38 PM

WeSpire's active booth at SB14This question, and other “What If” aspirational, inspiring questions wove through the conversations of over 2,500 marketing, communications, and sustainability professionals who met earlier this month at the Sustainable Brands 14 (SB'14) conference. Engagement was a key topic in the Organizational Development & Intrapreneurship track, but also was highlighted in several other tracks including Leadership & Strategy, Stakeholder Insights & Influences, and Brand Positioning & Communications.  

Why is the engagement topic so popular and so critical at SB'14? It’s likely because engagement is a core, bedrock component of a sustainable brand. A truly sustainable brand is transparent, open and readily engages in a dialogue with stakeholders, whether employees, supply chain, customers, investors or the communities they impact. Dialogue is more likely to lead to understanding, which can lead to action. That action can lead to change for the better for the brand, the business and the stakeholders. But engagement isn’t easy to do well and it’s really hard to measure. Which is why pulling together people who are on the forefront of effective engagement programs and measurement abilities made SB'14 a “must be there” conference for this topic and more.

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WeSpire Releases The State of Employee Engagement in Sustainability and CSR

Posted by Cynthia Curtis

Jun 5, 2014 9:55:00 AM

Employee Engagement

What if 100% of your employees were engaged in your business? According to Gallup, that would translate to an increase of anywhere from $450B to $550B in increased revenue for U.S. companies alone. Those are daunting numbers in the macro. But what matters is how it translates to your business. Even if it were only 1% of your revenue, wouldn’t you want to know?

The HBR May cover article “Blue Ocean Leadership” uses the Gallup research as a jumping off point to examine the issue of lack of engagement from a leadership perspective. Their primary focus is the importance of training executives to properly lead, and they lay out a four-step approach to get there.  It’s all good, and well worth the read.

What the article didn’t touch on was the how of getting – and keeping – employees enthused, engaged and committed to the company and each other’s success. What works, what doesn’t? What’s the best use of people’s time and company resources to help ensure that result? And, specifically, does mission-based leadership play a role?

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WeSpire's Employee Engagement Platform Wins MITX Award!

Posted by Susan Hunt Stevens

May 30, 2014 5:50:00 PM

If there is still any question about Boston as a technology innovation hub, last night provided a resounding answer! Massachusetts Innovation & Technology Exchange (MITX) held its "What's Next?" Awards ceremony. MITX, one of the top Internet business and marketing associations in our region, celebrated the innovators in the technology community, and they did it up right. The vibe in the room was electric.


The awards are broken into three broad categories: Imagination, industry, and innovation, with subcategories totaling 31. With over 300 applicants, the quality of finalists was top notch. WeSpire's Employee Engagement Platform was a finalist in the "Best Doing Good Innovation" category, and we're honored and thrilled to win. The judges recognized our platform as enabling a scalable reduction in environmental impact through a more engaged employee base - we call it meaningful technology

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Earth Month by the Numbers: Top 10 Actions

Posted by Lauren Mason

May 23, 2014 3:23:00 PM

Even though April has passed, we’re still basking in our Earth Month afterglow. The run up to Earth Day is always our busiest time as we collaborate with our customers to raise awareness about, and lower their impact on, the environment. To celebrate Earth Day (4/22), Earth Week (4/20-4/26), and Earth Month (April), all of our customers and their users participated in at least one Earth Month themed project via our platform.

The creativity - and results - we witness are always impressive, but this year the bar was raised. In fact, we saw an explosion in engagement -- a full 531% increase in the number of Earth Month actions this year versus last.

Earth Month Engagement

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Topics: Fun Facts

Robin Krieglstein: Behavior Change Designer Extraordinaire

Posted by Susan Hunt Stevens

Apr 29, 2014 2:29:00 PM


When WeSpire was founded, we set out to build an app that helped people embrace sustainable choices.  We felt that new technologies like social networks and mobile, game mechanics and great content could be melded together to make it easier for people to take new actions. 

What we didn’t know at the time is that there is an amazing tribe of people out there pioneering in this field as well—and some had been at it for decades.  The field is referred to as “persuasive technology” and “designing for behavior change”. One of our favorite people in this space is Robin Krieglstein, who we met on a panel at SXSW Eco while he was a senior producer for Badgeville. He’s been a member of BJ Fogg’s team at Stanford and helped build BehaviorWizard.org. He’s also been helpful to the team at WeSpire.  We thought “who better than Robin” to share more with our blog readers about this exciting work.  That’s why he’s our guest for our first “Inspiring People” post.

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Topics: Inspiring People

WeSpire Survey: The State of Employee Sustainability Engagement

Posted by Lauren Mason

Apr 23, 2014 2:54:00 PM

We’re a curious bunch here at WeSpire. Specifically, we’d like to better understand the current level of sustainability engagement and support within organizations. So we’re conducting an employee engagement survey to provide us with some facts. And we need your help.

It’s a brief survey – seriously. It should only take 5 minutes to complete:


In order to provide insights and trending information, we hope to reach as many participants as possible. We ask that you please share the survey with your network. It will be open until May 9, 2014.

Brighter Planet, a leader in sustainability technology and research from 2005 to 2013, conducted the same study in 2009 and 2011. In their research, Brighter Planet found that organizations are increasingly engaging their employees on sustainability: over 50% of organizations promote sustainability frequently or very frequently, a 5% increase from the first year the study was conducted.  They have generously handed us the reins to enable a third iteration of the research, and with it five years total of trending data.

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About Our Blog

Impactful discussions on topics that matter most to you and your business.


The WeSpire blog covers industry trends, leader insights, and best practices on employee engagement, sustainability, and social responsibility.

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